About Us

Educate & Inspire

Can TikTok Help Save The Planet? We Think So. That's Why EcoTok Exists.

EcoTok is a collective of environmental educators and activists who use TikTok as a platform for good. We celebrate diversity both in our identities and in our approaches to climate action. Among our ranks, you’ll find scientists, students, activists, environmental educators, and civil servants. Our mission is one of education and inspiration, and we hope we live up to it each and every day.

We came together in summer 2020 to start the next generation of education and activism after our founders Abbie Richards, Alaina Wood, Alex Silva, and Sabrina Pare came up with the idea and brought us all together (in the form of an Instagram group message, in true Gen Z fashion). We decided on the name EcoTok, and on July 21st we made EcoTok a reality and posted our first video.

Since July 2020 we have grown from 9 creators to 19, and we hope to continue to grow in the future.